I was struck by this HBR article published some time ago. It seems to offer a concrete and interesting approach to maximizing the value extracted from digital assets: the "product approach ." This involves organizing IT projects as if they were products: a dedicated team, a profit and loss statement, a company positioning itself as an investor… a kind of business unit dedicated to the project over the long term. And that changes everything! The idea is clear when the software

Change management. Everyone talks about it, but rarely pays for it… Could this be a sign that the concept is missing its target and has never really demonstrated its value? This post is too short to address this question, but let's approach it through the lens of digital transformation. My bowl, you know… The very notion of "change management" is based on the principle that change is necessary. Experience shows that this is difficult, so we put energy into making people chang